Auteur: Cummings, Steve
Auteur: Wilson, David
Editeur: Blackwell Publishing
Publication: 2003
Edition n°:
ISBN: 978-0-63122609-3
e-ISBN:
 
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Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
  • An innovative and multi-functional approach to strategic management.
  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
  • Includes case examples to illustrate the chapters.
  • Provides further reading sections and student questions
  • Written by a team of top management scholars with many years of successful MBA teaching experience.
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