How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Auteur: Finne, Sami
Auteur: Sivonen, Hanna
Editeur: Kogan Page
Publication: 2009
Edition n°:
ISBN: 978-0-74945456-2
e-ISBN:
 
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The Retail Value Chain analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes and shopper information sharing.

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results.

The following key topics are explored:
  • Why have hard discounters succeeded in many markets?
  • What are the key success factors of premium retailing?
  • How can traditional retailing respond to competition from new entrants?
  • How will private labels change product development processes and the balance of power in the retail value chain?
  • How can different manufacturers benefit from ECR-collaboration?
  • How do retailers share and use information in collaboration with manufacturers?
  • How will new technologies change the retail value chain?
Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing.
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