How to apply the psychological secrets of magicians to ensure your presentations are successful. Nearly everyone hates making presentations or speaking in public ­ this book provides unqiue techniques to create confidence. Based on the 20 rules which the world’s greatest magicians use to hold the attention of their audiences. Proven techinque ­ the author is an expert and coach in business presentations, who has successfully trained thousands of managers. Highly original and engaging how-to book for an essential skill in business.

Rule 1 of magic is: “The framework for any communication is determined by the expectations and associations you trigger”. Rule 4 is: “The brain filters out most of the information it receives”. The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works.

Presentation Magic! takes the psychological principles used by the world’s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact.

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