How smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Auteur: Kaputa, Catherine
Editeur: Nicholas Brealey Publishing
Publication: 2012
Edition n°:
ISBN: 978-1-85788581-1
e-ISBN:
 
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From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.

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