Auteur: Palmer, Adrian
Editeur: McGraw-Hill UK
Publication: 2011
Edition n°:
ISBN: 978-0-07712951-4
e-ISBN:
 
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Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

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