Answers and advice by the guru of marketing

Auteur: Kotler, Philip
Editeur: Marshall Cavendish Editions
Publication: 2012
Edition n°:
ISBN: 978-981-438232-8
e-ISBN:
 
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FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as:

  • What are the biggest challenges marketers face today?
  • What skills do marketing managers need to be successful?
  • What metrics can companies use to judge marketing performance?
  • How are globalization and new technology affecting the role of marketing?
  • What will the marketing department of the future look like?

This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

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