Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

Auteur: Hood, David James
Editeur: Kogan Page
Publication: 2013
Edition n°:
ISBN: 978-0-74946850-7
e-ISBN:
 
Lire le livre Table des matières Partager le livre

Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:

- create and manage effective marketing and branding processes;

- better engage with your market , creating and projecting real value;

- increase your worth to the market with corresponding increase in revenue;

- maximise your resources, however limited;

- ensure that your competitive edge and U.S.P. is amplified and sustained.

Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

Voir toute la description
 

Score

0

Thématiques

Tags

Dossiers

Présent dans 0dossiers publics

Dossiers

Présent dans 0dossiers privés

Etagères de cours

0

Notes

0

Groupes

0

Commentaires

0

Videos

En ligne actuellement

Derniers commentaires

Warning: Unknown: write failed: No space left on device (28) in Unknown on line 0 Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (D:\WEB_ROOT\executive\application/../data/sessions) in Unknown on line 0