Editeur: Kogan Page
Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit.
It is time marketing - and the Marketer - became critical.
The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing, engaging and forthright style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact - on your role, career and organisation.
The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but an subsequent competitive advantage through applying marketing in a way it could and should be applied and practised.
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