Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Auteur: Campbell, Andrew
Auteur: Goold, Michael
Auteur: Alexander, Marcus
Editeur: John Wiley & Sons
Publication: 2014
Edition n°:
ISBN: 978-1-11881837-4
e-ISBN:
 
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A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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