Revolutionise the way you sell your products

Auteur: Makki, Layal
Editeur: 50 Minutes
Publication: 2015
Edition n°:
ISBN: 978-2-80627060-3
e-ISBN: 978-2-80626839-6
 
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The fundamental stages behind every product

This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. 

In 50 minutes you will be able to: 

   • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline 
   •  Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase 
   • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase

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