Auteur: Scanlon, Nancy Loman
Editeur: John Wiley & Sons
Publication: 2012
Edition n°:
ISBN: 978-1-11809149-4
e-ISBN:
 
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An essential, up-to-date guide for catering students and professionals, Catering ManagementFourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

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